Suave Active Care

For Grand Bay Group, we intelligently developed a distinctive positioning, communication, packaging and product mix for Suave Active Care, a new sanitary protection brand, to ignite the hearts of young women who want to feel comfortable in their own skin, free of stereotypes and rules. Our new brand captivated, not only the hearts of consumers but of key accounts as well, who were keen to have it in their stores! Since its launch Suave Active Care has been surpassing sales forecast and grows month after month.