Rosal ECO

We love this project where we supported the marketing team of Grand Bay Group to develop and land the right concept, packaging and product mix to bring a new eco-friendly variant to its brand ROSAL. Not only did the new product improved the equity of the brand, but also allowed the brand to win for the first time ever the “PRODUCT OF THE YEAR” award, winning over Familia, the category leader. Our new variant definitely captivated the hearts of consumers!